Most Hollywood films use billions of pounds to advertise and promote the film however Ill Manors was a low budget film which did not have access to enough money to advertise.
Ill Manors came up an idea that was cheap and could engage the audience to promote the brand; Ill Manors Tag London.
The Ill Manors Tag London campaign allowed Plan B fans to use the hashtag #illmanors on twitter to express their views on things such as the riots, how the Olympics will have an effect on London, how they would change society, what the tracks mean to them etc. Then tweets would then be graffiti tagged on famous London landmarks. It allowed the fans and viewers to have their say and get involved with the whole production, this was a cost effective way of spreading the word about Ill Manors.
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
The Ill Manors Tag London campaign helps promote Plan B and the film as many people who did not know about the film or Plan B will be wondering the streets of London just as tweets are being projected onto landmarks, this might make people wonder and even agree with the tweets. This could lead to people searching up #IllManors and become a supporter.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
Another reason why user-generated campaigns like the Tag London can be far more successful than traditional media campaigns is because they allow the fan base/the audience to be involved in the promotion of the film.
It's cheaper than majority of the campaigns that spend millions of dollars/pounds, it's more efficient.
It covers a wider media platform, such as Twitter, YouTube, Instagram. It’s easier for them to connect with the production via social media as it allows to interact from home as well as allowing people’s voices and opinions on subject matter to be heard.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
1) ''#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB''
This tweet can appeal to a target audience of 13-25+ It links the TEDX lecture Plan B gave about how the younger generation are ignored by the elder generation, that their problems are not of their concerns.
2) ''#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB''
This tweet can appeal to those of the age group of 17-40 because of the riots and it also links with the music video that represents the riots and how society is indeed rebelling back at broken Britain.
3)SOUNDS LIKE THE TRUTH #ILLMANORS
This can appeal to all age groups but mostly under 25's who are the under class as they believe what Plan B is saying is the truth. This tweet links to the TEDX talk about how kids and teenagers of the poor are over seen and judged.
4)PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
This appeals to people of the age group 18-30 of the under class, they believe that this movement to a great idea and more people should take part in it. This links to the Tag London video.
5)ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
This appeals to people of the age group 17-25 mostly the young people who are providing an excuse for the riots in london. This links to the music video contrasting the riots.
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