Ill Manors music video

How is it typical of a music video? 

Many music videos include performance of the artists as part of the video, in this case being Plan B. It contain shots of the artists (Plan B) performing as well as including lots of close ups of the Ben Drew. It told a story of what the song was about, played it for the audience to have insight of his beliefs.

Media Representations
How does it represent the London riots/rioters?

Plan B has used his music video as a message to society and wants to break out of the cycle of poverty in London. There is a negative portrayal of youngsters and this causes people to believe that all youths are like that therefore causes people to feel that we are extremely different. As a result, the negative imagery is reinforced and allows the media to portray the London riots in a way that incriminates the youths. 

Media Audiences
What audience pleasures does the music video offer?
We also see that the audience will feel visceral pleasures due to the fast paced action and sequences and fast cuts. The audience will feel an increase in tension and would likely entice the viewer into watching the movie. This also creates synergy which allows for an overall flow in the music video. We see the cameos from the actors in the film also allows the active disposition theory to fit in as we see that the audience will feel a relationship to the characters. 

Media Institutions
How does the music video help to promote the film of the same name?
We see that there is a specific soundtrack for the movie, this almost unheard in Hollywood. This use of a separate soundtrack allows for more people to become interested in the movie and allows the audience to spread the word. The soundtrack would have most likely brought in more revenue and would allows the movie to be better known. The use of social media would've also likely increased the amount of people.