Ill Manors TEDX

The target audience of the TEDX lecture surprisingly isn't young people. The target audience I think are upper to middle class people who are aged 25-50 50% male and female. Within the lecture Drew addresses how the media portray the youth and he states how they are rarely portrayed positively. So the target audience are people within society who go by these stereotypes and are misunderstood to youth from rough areas.   Furthermore I think the target audience in terms of psychographics groups for this would be main-streamers they would consume a lot of different media. Another psycho graphic would be reformers they would judge things independently based upon a number of perceptions and not just believe what they see when they get information from the media. Furthermore these people would want to be aware of the world around them and want to be enlightened on things.

In the lecture Plan B explains how the media like to twist stories for certain groups such as young people. He pointed out how when he told newspapers how one gang backed him up when an opposing gang told him to leave the area or else.  In the lecture he said how they only said about he negative side of the story rather than the positive side. This is bad because it had effects people's perceptions on teenagers. In addition to that Plan B says how the term "chav" is now used to describe a lower class person typically who is younger. Also they would dress in a certain style of clothes such as tracksuits. As well as that they live in council estates Ben says how prior to this the word "chav" didn't give the same perception. Drew points out how this has caused for alienation for this group of people and has lead to them feeling as if there not part of society.  Furthermore he says how people perceive this people to be violent and scum.  

One thing that Plan B mostly focuses on is that this sector of society, is also convinced that they ''cant make it'', in other words, be successful or achieve their goals, as they come from dysfunctional families. Therefore he states that this could change if there is someone who can help them.