Essay Plan

Intro-
 Introduce case study (iLL Manors), industry(British Film Industry) and texts (A Field in England, 71 and/or one other film).  

Para 1 -
E- Media (ILL Manors)
Tag London Campaign- promotional campaign linked to soundtrack- projecting tweets.
original, imaginative & attract audiences, controversial, engaging, political
Maintain - UGC (User Generated Content)

Para 2 -
 Broadcast
Music Video- Visuals &political content/ news footage, actors-synergy/identification, uses and gratifications (personal identity)   
Trailer- Narrative structure- main characters are not particularly important in the film- makes the audience think that its just an urban London film.Traditional/conventional (Todorov)- seems more accessible. 

Para 3-

 Broadcast/ E-media 
TEDx Lecture- imaginative- contextualises the film, characters and motivations
Plan B/ Revolver Ent going beyond his typical fan base (middle class) ''Guardian reader'' - social/politics, social class (how inequalities in society can be addressed).- this helps attract and maintain different types of audiences. 

Para 4- 

Print
Branding- how its constructed- mise en scene- costume/font/image/setting/ colour scheme
CD Packaging/DVD/ Film Posters/ Billboards (add website later)