Ill Manors: e-media off-site research

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had?

29,685

1. What is the top of the page promoting?

It is promoting the film and how to allow fans to interact with the site to win a copy of Ill Manors.

1. Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.

 

This would appeal to an audience who are interested in the film Ill Manors and this could be from various target audiences and not just Plan B's fan base. 

This screenshot illustrates a prize draw of how to win a limited edition DVD cover of Ill Manors. The target audience for this post would be for real fans of Plan B, probably teenagers aged 13-18 who would be interested in collecting memorabilia of the Ill Manors brand.

This screenshot promotes a song from the soundtrack of Ill Manors. The target audience for this like one of the previous posts would be Plan B's music fans, however as the soundtrack and film are both linked (synergy) the fans of Plan B's work are both shared.

1. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

• Links to the NME magazine. There is evidence that this article promotes the film as it is a music magazine and the soundtrack from Ill Manors is also being promoted  which promotes the film as there is synergy between them.
• Plan B's photograph of him at the Mercury prize awards which he won awards for the album Ill Manors. There is synergy between the film and the soundtrack album, promotion occurs through this process.
• There is also an article linked on the Facebook page from the Independent newspaper. Its main purpose is to find out more about Plan B, this promote his film even more as it gives him and the Ill Manors brand free publicity.

1. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

• There are many ways in which users can enter prize give away for things such as, limited edition Ill Manors DVD covers and original copies.
• "What scene from Ill Manors had the biggest effect on you?" this question allowed users to debate and answer what they felt they most liked about the film. It allows the users to engage with the page more and share mindful opinions.
• It promotes a social gathering for the Ill event, including film makers and actors to see there fans. This post encourages the users to get involved with the film and physically show their appreciation for it.

1. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

• Previewing exclusive clips of the Ill Manors soundtrack is an example of how it cross promotes.
• Previewing exclusive movie clips from Ill Manors the film to attract peoples attention and encourage them to buy it.
• A peoples thoughts section that constantly comes up through the Facebook posts and this helped cross promote the film and the soundtrack.

1. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The brand is used in many ways to help promote the film, for example the twitter page includes various images and videos of Ill Manors. It also links various of people in its "bio" who had a major role of significance in the production of the film.

1. What hashtags are used on the Ill Manors Twitter feed?

The main hash tag used was #illmanors, used on majority of the posts to help promote the film.

1. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain

@RevolverUk,  the production company that helped produce Ill Manors and this company has a wide fan/follower base therefore concluding it is probably one of the ideal way to help reach various target audiences and not just the ones the film is aimed at. 

1. How has the Ill Manors Twitter feed used pictures to help promote the film?

The Ill manors twitter page took full advantage of twitters features as it included display pictures and background images. It also posted pictures on its feed and retweeted various images from fans and institutions.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film?

 Plan B's channel there is many music videos and listed downloads for all of his songs relating to Ill Manors soundtrack and those which were part of the album. However, some videos standout, for example there is a video posted on his channel named, BBC interview, this must be exclusive to the channel as it has not been shown anywhere else on his social media sites so the exclusivity of this makes it more appealing to his fans. There is also teaser trailers that have been released on here which was uploaded in the lead up to the launch, this was done to keep viewers occupied and encaged so they would not loose interest in waiting for Ill Manors to be released.